Health Promotion at Tackling Coronary Health Disease Essay - 1

Wellbeing Promotion at Tackling Coronary Health Disease - Essay Example The investigation discoveries hence uncover that to lessen the danger of CHD, it is fundamental for the ladies to lead a solid way of life with appropriate eating regimen and include in different physical exercises. It is typically discovered that the South Asian ladies in the UK are less presented to physical exercises because of different socio-social obstructions, and the vast majority of them are uninformed of CHD and its outcomes alongside the preventive measures. The administrations of UK are actualizing powerful approaches and systems to lessen CHD among the South Asian ladies. Notwithstanding, more participation is required from the administration and the human services experts in making mindfulness among these areas of the nation. Â Conclusion: The writing survey assisted with presuming that the UK Government has been, by and large, fruitful in executing powerful wellbeing advancement methods to forestall CHD among South Asian ladies in the UK. Through the wellbeing advancement strategies, the legislature has been making mindfulness, teaching the South Asian ladies in regards to the wellbeing perils of CHD and attempting to decrease the hazard factors related with the recognized issue. The legislature is additionally advancing different physical exercises and a solid eating routine among South Asian ladies that would diminish the danger of CHD among this populace in the UK. The information further uncovered that there has been a fruitful reaction to the wellbeing preventive methods and measures in handling CHD in the UK. In addition, the social based activities utilized by the administration and different associations have to a bigger degree been more compelling than the instructive projects. Â

Assessing the Implications of Climate Change on Business Strategy for the Future free essay sample

Surveying the ramifications of environmental change on business procedure for the future| Paper introduction, Windows [emailprotected]| | Climate change has presented another noteworthy variable in an effectively unpredictable worldwide business condition. In a worldwide economy where the impacts of environmental change are progressively being felt, associations must be set up with their own methodology to factor in and use environmental change as an apparatus for upper hand later on. This paper while looking at the ramifications of environmental change for organizations later on, proposes an expansive technique that associations may use for their future food and development. | Harshavardhan, Bed Prakash Das , IIM Calcutta| 5/18/2010| | BACKGROUND The most recent two years have been a profoundly fierce period for organizations around the world, with the breakdown of the money related markets in the US and a drawn out downturn. The stir brought about by the money related emergency has prompted expanded guidelines, more noteworthy open investigation of organizations and an overall interest for supporting organizations that have a human face. In this unique circumstance, environmental change has become a significant variable which shapes the manner in which organizations run, with the capability of transforming into the most noteworthy factor which will impact the manner in which organizations run. The environmental change banter is not, at this point about its reality; it has developed to a need level where key partners are settling on the best way to respond to the dynamic difficulties that environmental change presents. As an association which is developing at the rate we are and with the idea of vitality concentrated organizations we are in to, advancing a drawn out situation on environmental change expect vital significance for us. WHY CLIMATE CHANGE WILL DRIVE BUSINESS DECISIONS OF THE FUTURE There are some key components which we accept will prompt environmental change turning into a key driver of business choices of things to come IMPACT OF BUSINESS ON ENVIRONMENT Energy Information Administration (EIA) gauges show that about 33% of the CO2 discharges worldwide will originate from modern exercises and that the CO2 levels in the air should be brought down to 450 ppm by 2030 to contain the worldwide ascent in temperatures to 2? c. Any further ascent in temperature levels could have cataclysmic impacts for human populaces all inclusive. It is evaluated that the expense of outrageous climate occasions will increment from the present degrees of US$ 200 billion to US$ 2160 billion by 2050. It is likewise evaluated that the commitment of Asian nations to the worldwide outflows will ascend from 14% in 1990 to an expected 35% in 2030 as the vitality hungry economies of China and India extend quickly. Ongoing explanations by Western pioneers, for example, Mr. Barack Obama have demonstrated an expanding propensity to squeeze these two economies to show more noteworthy activity in their endeavors to alleviate environmental change. It is a typical discernment that industry is a significant supporter of ecological harm and in this way it is normal that there will be extra weight on organizations to be proactive in their environmental change system. Shopper PREFERENCES Consumer inclinations are deciding on a ‘green’ item over different alternatives accessible. The McKinsey study (2007) of buyers in eight (Brazil, China, India, Germany, France, UK, Canada and US) nations (Exhibit XX) shows expanded customer mindfulness about the green parts of an item while settling on their buying choice. This may have increment as increased media inclusion of environmental change advances familiarity with manageability activities in business. Financial specialist PREFERENCES Private Equity speculators and investors have additionally demonstrated a tendency towards subsidizing ‘green companies’. Files, for example, the Dow Jones Sustainability file furnish speculators with a proportion of the greenness of organizations, which they see as a key marker of the condition of tasks of a maker. In the fifth yearly (2010) National Venture Capital Association((NVCA) Predictions Survey of the US, clean innovation is seen by the most noteworthy level of respondents as possibly developing in 2010 with 54 percent foreseeing expanded speculation and 20 percent anticipating unaltered speculation. Taking into account this expanded penchant of speculators to settle on green resources in their portfolio, the organizations who have green qualifications will be the most favored venture goals. Indeed, even at the tallness of the money related emergency, the Obama organization and governments over the world put intensely in growing clean innovation firms. The American Recovery and Reinvestment Act included more than $80 billion in clean vitality ventures to kick off the US economy and assemble green innovations for what's to come. Harvard Business School inquire about shows that green firms order a higher offer premium over the apparent non-green firms in the US securities exchanges. GOVERNMENT REGULATIONS Increased administrative weights are driving makers to practice environmental awareness with their items and procedures. With the Kyoto Protocol increasing across the board acknowledgment among most countries, nations have received focuses to decrease their natural effect in the long haul, e. g. , UK is focused on CO2 emanations decreases of 26-32% by 2020 and 60% by 2050 to coordinate 1990 levels. The majority of the focal point of legislative guidelines is around mechanical emanations and further fixing of outflow standards is relied upon to meet reduction targets. It is noteworthy to take note of that the administrative systems will in general spotlight on decreasing outflows from enterprises as the initial step as a general rule, ‘forcing’ producers to change their assembling techniques. Administrative offices utilize the activities of the initial not many to infer guidelines for all players in that part, in this way associations that will be first movers in changing green advances will have the extraordinary favorable position of having the option to impact guidelines in that field also. A proactive GE asked the U. S. Central government to order rigid national enactment on environmental change, as an individual from the United States Climate Action Partnership (USCAP). The Copenhagen culmination in December 2009 may have neglected to arrive at an accord on the degree of the guidelines required for an overall activity on environmental change, a significant result of the highest point has been the declaration of one-sided focuses by creating nations including India. The Copenhagen Accord perceived environmental change as probably the best test within recent memory with basic effects. It focuses on the need to set up extensive designs to lessen the wellsprings of human-instigated environmental change (alleviation), just as plans that help moderate the impacts of environmental change (adjustment) with universal help. The Accord additionally makes a prompt concentration for national-level arrangements from 2010 to 2020, just as a significant concentration for companies’ environmental change methodologies. They have to stay concentrated on current guidelines, just as screen future national, territorial and worldwide guidelines. They ought to be prepared to execute a low carbon change system for 2010 to 2020 to advance chances and alleviate dangers in the midst of the expansion in new guidelines. Effect ON BOTTOM-LINE Traditionally organizations have taken a gander at green activities from the point of view of government administrative weights and somewhat for being dependable corporate residents. It is a frequently held fantasy that green advances require huge ventures and have a high recompense period. McKinsey look into shows that 70% of the reduction openings till 2030, don't require new innovation ventures, while arriving at 450 ppm of emanations could cost as meager as 0. 6% of the Global GDP if all minimal effort openings are appropriately tended to. Extra advantages collect from the duty impetuses that legislatures give to organizations putting resources into green advances. HOW BUSINESSES CAN PREPARE FOR STRATEGIC ACTION IN THE FUTURE As Essar grows it organizations comprehensively, there would be expanded investigation of the natural effect of its tasks. Ordinarily vitality firms are under the best investigation as far their supportability track records are concerned. The ongoing oil slick on the Gulf Coast has brought under the open eye an organization like British oil which has an exceptionally solid reputation of economical practices in the news for an inappropriate reasons. An all around explained at this point usage centered methodology is important to factor in the impacts of environmental change in future business situations. Most scholarly research recommends a dichotomous methodology towards this issue; through an article in the Harvard Business Review , Jonathan Lash and Fred Wellington propose a straightforward methodology dependent on assessing the impact of environmental change on the top line and primary concern development of the organization. They propose taking a gander at each environmental change chance with the focal point of being an expense or income driver, with the association situated to exploit such dangers. Different methodologies proposed by industry specialists incorporate taking a gander at it from the perspective of interest and gracefully focuses. Any business movement can be connected to its effect on the earth and henceforth can be seen as an interest driver or flexibly limitation. A view of being a â€Å"Green† organization might be a solid interest driver, though an oil slick, for example, on account of BP may turn into a flexibly imperative. While the two methodologies proposed accommodate regarding their effect on the base and topline development of the organization, we feel that for any technique to be powerful it must be time skyline based. We recommend a procedure which considers the time skyline just as the business situations that any association is probably going to experience. Display â€Å"xxx† characterizes three distinctive business situations â€business scenarios,business not surprisingly, slow development and quickened development more than three timeframes the sh

Research Essay-Contemporary China-Has Socialism Been Achieved In

Research Essay-Contemporary China-Has Socialism Been Achieved In Research Essay-Contemporary China-Has Socialism Been Achieved In China. Discuss In Relation To The â€" Essay Example > Introduction Socialism can be defined as a form of economic system in which the control and ownership of the means of production is cooperatively done. It is a system based on self management and social relations embedded in social organization of the systems. It is a system where the management of political and economic affairs is not based on hierarchy but rather on equal relations of power (Hans-Hermann, 2001). Economically, the production of goods and services is carried out in order to satisfy human needs and economic demands. Markets are the major channel through which goods and services are distributed. Income distribution is also based on different factors such as individual contribution or individual merit (Sassoon, 1998). The advent of the modern socialism can be traded back to the criticism that emerged in the 18th century regarding the effects of private property and industrialisation on the society. This criticism was raised by the political movement of the working an d intellectual classes in the 18th century, some of whom, advocated for industrial planning and technocracy (Cole, 1965). Others advocated for the application of technology in order to eliminate anarchy and rationalise economic activities. In this regard, socialism is characterised by several elements that include direct allocation of the available resources to increase useful production, the use of markets for goods distribution, planned economy where the means of production are planned by the state but owned by the public, decentralized or self-managed economy based on independent self-regulating actors in the economy as well as decentralized decision-making and mechanism of allocation (Bertell, 1998). The purpose of this paper is to explore the extent to which socialism has been achieved in China which means that China is run by a modern government and not a revolutionary a revolutionary party. In doing this, the major point of focus will be on how the environment policy show t he approach of the modern government or a revolutionary party. Background China’s extensive environmental degradation can be traded back to Maoist era which is given as the best example of extreme human interference in the natural world. Maoist era is a period that depicts the relationship between political repression and environmental degradation (Shagren, p.3). The dynamics of the environment during Maoist era demonstrates congruence between violence among human beings and violence by humans towards the non-human world. The utopian schemes introduced by Mao were destructive and thereby established the foundation for revolutionary excesses. Projects and campaigns affecting the environment during the Cultural Revolution were driven less by utopianism than by coercion and chaos. Earth transforming campaigns that were centrally launched such as Learn from Dazhai and In Agriculture were applied nationwide (Shagren, p.5). This was done without due regard to the natural climate and to pography. The parable of feudalism and imperialism advanced by Mao exhorted the people to re-shape the physical world radically. The urban relocatees that were involuntarily resettled in the wilderness and other sparsely populated areas were encouraged and induced by the Maoist regime to carry out whatever reclamation activities that would suit their needs for improving their living conditions. This resulted into immeasurable environmental degradation (Shagren, p.7). However, the relocatees had little sense of connection or stewardship towards the environment because the environment (nature) was perceived as an enemy of mankind.

Change Is Inevitable Is Passive, Like We Have No Control...

Saying change is inevitable is passive, like we have no control over it. We must embrace change. Change brings a new opportunity for rejuvenation, rebirth, or to even redefine and refocus an organization. Change in an organization can come in the form of procedures, systems, structures, or policies. Once a change has been made, management must focus on the behaviors and the production of its employees. The change must be carried out from CEOs to district managers, to store managers, and even supervisors. A united front will help championing change while stopping any kind of resistance. Roles of Managers A direct reflection of communication and workflow is a result of management. If something is not going correctly, it is because the†¦show more content†¦They are also the advocates of the change. If they show no enthusiasm then the employees will have resistance. The role of the supervisor and intermediate-level manager is to report back to the executives and senior-level mangers. They must report all findings, both good and bad. Each individual employee is responsible for their own personal transition into the new changes. They must also help the organization. If they find problems they must report it to their supervisors. It is up to each employee to be proficient after training and use the change in the daily workplace. Change Agents Regardless of the size of an organization, the change process will require a change agent. According to Lunenburg (2010), a change agent is defined as â€Å"individual or group that undertakes the task of initiating and managing change in an organization.† The two types of change agents is internal and external. The internal change agent means the change comes from within the company. It is carried out by senior leaders and executives. Most organizations will pick a team that will provide knowledge, perspectives, and skills. They will also organize problem-solving procedures while provide training for teams. Once they find the best avenue of approach for the change they then establish it throughout the organization, (Swenson, 2001). One of the best attributes to an internal change agent is that they know the

Mortgage Company Business Plan - 8783 Words

Business Plans: Mortgage Company Copyright Notice  ©2006 eNotes.com LLC ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution or information storage retrieval systems without the written permission of the publisher. For complete copyright information, please see the online version of this work: http://www.enotes.com/handbook−business−plans Mortgage Company BUSINESS PLAN NATIONAL MORTGAGE, INC. 123 N. Main Blvd., Suite 201Seattle, Washington 98108 This mortgage company specializes in lending money to people who have poor credit or who are self−employed and have†¦show more content†¦National will continue to utilize the services from consultants in areas such as planning, budgeting, accounting, general business advising, and law. UNIQUENESS AND DIFFERENTIATION OF THE SERVICE National, Inc. will continue to specialize in serving individuals who have less than perfect credit or who are self−employed and cannot qualify for conventional loans. The company was formed to provide loans to this niche market. The company utilizes the most current technology to enable it to not only provide competitive pricing but also excellent service. In the future, we plan to offer complementary products such as secured credit cards and debit cards, insurance, and other investment tools. It is rare in today s business world to find a true market void. That is exactly what National has done. It has combined the latest in technology with an unfilled need and promises to deliver a high quality product at a competitive price. Our services have limited competition in Washington and even nationally because of the nature of our clients. We have built an excellent reputation in the area and wish to capitalize on it to enter the national marketplace. To reach an even larger marke t we will develop and utilize a web page on the Internet. BUSINESS DESCRIPTION 2 Business Plans: Mortgage Company FUNDS REQUIRED AND USAGE To continue to fund its growth and provide the money for franchise operations, National Mortgage will be seeking $150,000 inShow MoreRelatedSwot Analysis Of Swot Analysis : Swot911 Words   |  4 Pagesbrainstorming tool that helps people evaluate an idea or project for a business or formulate a business plan (Harmon, 2015). It should be noted that SWOT analysis is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The author explained that the purpose of SWOT analysis is to identify how internal and external factors influence a business. 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On each level of the system, there were things that went wrong and that could have been changed or could have prevented the failure of the housing market. Before the 1970’s banking was not a business that you went into to make money and it remained that way until Louis Ranieri came around. Louis Ranieri had one idea that changed the housing market forever. His plan was to have a mortgage back security. Mortgage back securitiesRead MoreCountrywide Financial Corporation And The Subprime Mortgage Crisis1183 Words   |  5 Pagesthe Subprime Mortgage Debacle In order to discuss the financial crisis of 2008, a person must understand the history of the mortgage industry. This case study shed light on one of the leading companies in the mortgage industry, Countrywide Financial, helping people recognize the events that led up to the crisis of 2008 by providing a breakdown of the company and showing the range of their operations (Eastburn, 2010, p. 247-262). 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Barnados Free Essays

Analysis of a Barnardo’s Advert: Stolen Childhood Why do charity adverts get complaints? Shocking, inappropriate, offensive- these words are often thrown at charities about their advertising. The Barnardo’s ‘Stolen Childhood’ campaign is typical of charity adverts, which engages people to donate, take action and make changes. Surely this means for people to support this charity, and not something to be complained about? The Barnardo’s campaign has created great controversy. We will write a custom essay sample on Barnados or any similar topic only for you Order Now This has made the public disapprove and to some what find disturbing. Thomas Barnardo’s established his charity in 1870; even then did it cause accusations. Barnardo’s opened many projects such as ‘Believe in Children’ and ‘Child Poverty’ and many more series of campaigns. During 2002 Barnado’s launched the campaign ‘Stolen Childhood’ to help children up to the age of 18, who have been abused through prostitution. Complaints said audiences were left feeling disconcerted and disturbed. But making calls to stop child prostitution was a target for Barnardo’s; they wanted to create a new law allowing child prostitution to end. Barnardo’s produced posters for advertisements about the prostitution of children and altered their faces to illustrate the pain that they are going through. Noticing the complaints, has risen, Barnardo’s defended the decision to use shocking images: saying that these changes allowed them to get the message across to many people and allow Minsters to act quickly, providing enough protection for children. In this particular advert, it contains a picture of a little girl sitting on a sofa. Her face is digitally grotesquely old, but has a young body. Standing behind the sofa is part if a man and his fingers are running through her hair. The background is a subtle yellow, with curtains that are drawn. The advert includes a catchy slogan and information on how to donate or get supplementary information about the campaign. The man in this image is placed behind a sofa, with his back towards a window. This arrangement gives me an idea he is hiding or protecting the little girl away from the public. This unknown man cannot be identified because the image does not allow the viewers to see his face because his face is deliberately hidden- this sets the audience eager to see his face. We are also not able to see his bottom half, as he is straightened up behind the sofa- Which suggests that the man may not be wearing any trousers. You can see the hairs upon the man’s chest, (as his shirt is seen to be undone) this straight away gives me a sense that this man is way beyond the age to be sexually connected with young girls. Plus I can identify that he is wearing a wedding ring which states the man might be either married or divorced. This proves that anyone can act in this behaviour, whether or not you’re married. Clenching his hand on the sofa expresses that the man is in anger and has force over the young girl. However, he is probably satisfied as well as incensed because, his other hand is touching the girl’s hair. Reminding ourselves that his shirt is undone, this can calculate that he may be ready to sexually abuse her, or that he has already done so. The terrified girl in the foreground is cramped up in the corner of the sofa: this shows that she is probably afraid and is trying to keep away. She looks as if she is trying to protect herself by holding both arms firmly around her. Through this I can sense that the girl may be in danger in some way perhaps, as she like to keep her self to herself. Her world might be very dark and cold so, therefore holding both arms is a way of keeping her pain within herself. Yet sitting in this position is also covering the lower part of her body, as she may not be wearing anything. This then shows me the young girls sensitive and emotional side as she may be a very shy person. The purple bruises on her legs must have a horrifying story behind them- A story that involves physical, brutal abusing conflict between the man and her, or maybe be she has self harmed herself which might be a way to relief her pain. The top that the girl is wearing stands out to me, it appears to be quite rigid as it looks almost washed out form a bright pink colour, this suggests a soft girly side that she once had, and has all been taken away from her. I can clearly say that this image of her clothing gives a sign of purity and innocence to contrast with her reality and the callousness of the room. Yet viewers who look at this poster are straight away drawn directly to her face. Her digital altered face appears to look old and wrinkly. Bug, heavy bags under her eyes are lined up with dark bruises, making her look stressed and tired, almost as if she has spent her hours crying with lack of sleep. From her droopy expression her mouth is weighed down with many defined lines which appear to be baggy wrinkles forming under her lips. Which is exaggerated on the amount of sexual abuse that she gets, hence it is equivalent to a life time and maybe it is difficult for her to relax and get some rest. This all results to how the child is being taken care of by the man –Not only does he abuse her but has no intention on her health and strength, she is some sort of shield for him, were she is being brutally knocked over, while he is safe ly fulfilled. The girl who once lived a happy life, with smiles and laughter, has almost faded away with a broken soul of worries, fear and pain. I think this altering of her face may reflect what she may look like in the coming years. The image of this lonely victim has been adjusted to make her look old with strands of grey hair. By doing this digital alteration the audience are led to believe that this young girl has been traumatised by suffering from too much sexual abuse from the man, resulting in ageing and loss of childhood. This image captures only a certain part of the room; this creates suspense and gives the audience thoughts about who else might be in the room†¦ nother abuser, or another child in a similar situation? The colour of the wall reflects the carpet, creating a sense of calm and a neutral atmosphere. This matches the colour of the curtains, and gives me an understanding that the main person living in the house has a sense of style, therefore can live in a decent looking way. Thus the soft colours clash with the situation of the trapped, dark story held between both characters in the image. Her disapp ointment and fear does not fit in well with the surroundings of the scene, which makes her prominent. Everything is in contrast to each other, the bright clean room to the dark filthy routine he portrays. Yet one may wonder what is really going on behind those doors and drawn curtains, where a little girl is forced to love with a man. There area different levels positioned in this photograph. The man in the background is standing behind her dominantly as if he is in control of his powerful actions committed against the frightened girl, (through his level of height) as she is sitting and being touched by him. Abuse through prostitution STEALS CHILDRENS LIVES’ is a slogan used in the poster. These effective, emotive words make the audience want to put a stop to prostitution, to give everything the child need which has been taken away from them. Their hope would want the audience to act quickly and efficiently, due to words ‘prostitution and children’ oddly put together (which is normally not relevant to children) it is a short powerful message that loiters onto to y ou after you have read it. The slogan also highlights the key points about the campaign, letting the audience know what prostitution can lead to. In this poster there is enough information needed, for instance the image is very vivid, followed by a catchy slogan, symbolising that the audience’s awareness can make a difference. Overall, Barnardo’s feel they can be more daring with their use of images to a younger age group. Even though, the text on this advert is very limited, the images illustrate an understanding of the charity, as it is well explained, using lack of words. I agree with the fact that Barnardo’s has used visual distressing images- this will encourage and expose how neglect and abuse can bring horrifying consequences to children in the UK. The resulting of the poster will wake the public up, to the children’s distress. If not, the charity still received publicity through the complaints that were made, and will acknowledge them. However, this advert revolts me, and makes me aware of what is actually happening around me. I feel sympathy for the young girl; trying to understand what its like to be in her position and in this uncomfortable situation. No child should experience an outrageous, despicable act like this! The poster lets the viewers create the rest of the room in your mind. Which makes me think that the rest of the world might me suffering from the same situation? This sets me a sudden erg, an eager to help the juvenile girl, and try to stay connected to her, letting her know that there can be help being made. In addition to this, I reckon the more eye-opening and clear the advert is, the more successful that campaign will be! How to cite Barnados, Essay examples

IKEA study case Essay Example

IKEA study case Essay What do you think of the company’s product strategy and product range? Do you agree with the matrix approach described in Figure B of the case? 5 3Despite the success there are many downsides to shopping at IKEA. What are some of these downsides? IKEA’s vision statement (in Figure C of the case) describes how the company seeks to build a â€Å"partnership† with its customers. What do you think of this vision statement? 4The fact that IKEA plans to have fifty stores in operation in the USA by 2013 is an indication of how optimistic the company is about the viability of its value proposition in this country. Do you think IKEA is being overly optimistic in its growth plans? How would you improve IKEA’s value proposition to make it even more attractive to American consumers? 7 5To achieve the kind of growth IKEA is hoping for, should the company change its product strategy? If so, in what way(s)? What about its product range — are there limitations to t he matrix approach? Should the company expand its product lineup to include a greater number of styles and price points? In what other ways should the company consider changing its product lineup? 8 6If you had to predict, what do you think IKEA’s value proposition and product lineup will look like in ten years? 9 7Industry observers have suggested that IKEA should open up smaller, satellite stores across the United States ( e. g. in shopping malls, strip malls, etc. ) By offering a limited range of IKEA products, these â€Å"IKEA Lite† shops would presumably give consumers who do not otherwise have access to a full size IKEA the opportunity to experience the brand. We will write a custom essay sample on IKEA study case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on IKEA study case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on IKEA study case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In addition, consumers who do live near a full size IKEA would be able to use these mini outlets to make minor purchases (e. g. purchase a set of mugs as opposed to an entire living room set). Do you agree with this idea? Why or why not? 9 What factors account for the success of IKEA? There are several factors for the success of IKEA. Firstly, IKEA is known for its product differentiation and cost leadership. Although they have high sales revenues they do not become less sensible for cost-cutting which means that they try to save costs in as many areas as possible. Costs are kept under control starting at the design level of the value-added chain, by packing items compactly in flat standardized emblazes and stacking as much as possible to reduce storage space during and after distribution in the logistics process. Besides, employees are constantly reminded to save energy by turning of the light or computers if they are not being used. Additionally, since the furniture comes unassembled, people have to build up their furniture on their own at home but therefore pay way less money than at other retailers. Therefore they especially reach price-conscious customers. This actually means that they are operating in a niche market because normally Scandinavian furniture stands for high quality and therefore high prices, but they achieved to combine simplicity, design and space – and of course low prices. Secondly, IKEA’s store concept distinguishes itself from other furniture retailers. Its stores are self-service and feature special amenities such as a childcare center, Swedish cafes and often also stores where you can buy typical Swedish food. Therefore the shopping experience itself is very appealing to customers. Besides, although the IKEA stores are huge, the store layouts are carefully designed. There is always a light and bright atmosphere and the model bathrooms, living rooms, etc. are decorated in a cheerful and tasteful way. Moreover, it seems that the working atmosphere for employees is very personal and close since they all call each other by their first name, no matter which hierarchic position the person holds. What do you think of the company’s product strategy and product range? Do you agree with the matrix approach described in Figure B of the case? For us the product strategy including the matrix approach sounds very simple but convincing. By analyzing consumer’s trends first, they focus on their customer’s needs and wishes which always should be top priority. Then, by setting a price with the help of â€Å"the matrix†, which consists of three price ranges and four different styles, products developer cannot only compare their product easily to their competitor’s but also seek new opportunities. Due to the fact that every product category has its own matrix those can be used to identify gaps in the product line-up and therefore product managers can become aware of new market opportunities. Also, by always setting the price 30 or 50% lower than the competitors they are very attractive for people who do not have a lot of money or who are not willing to spend huge amounts on furniture and home decoration. Since IKEA has over 1,800 suppliers to choose from, they are able to balance cost-efficient labor with the company’s product quality standards. Sometimes different product components are also produced in different countries and the customer can decide at the end which one he wants (e. g. different colors of cushions, etc. ). In addition, it is very smart to use high-quality material for the more visible furniture surfaces and lower quality material for less visible and stressed parts. Besides, it is a smart idea to force its designers to pitch their ideas against each other: By doing this they have a higher variety to choose from and might end up with something more fashionable and special than if the design department had only presented one idea. We believe that the product strategy and range works very cost-efficiently and also allows achieving a higher penetration in the market. Since IKEA offers a huge variety, the probability is higher that everyone finds something he or she likes. Also it distinguishes them from other retailers who are not able to offer such a big product range because they have higher costs producing and providing them. Despite the success there are many downsides to shopping at IKEA. What are some of these downsides? IKEA’s vision statement (in Figure C of the case) describes how the company seeks to build a â€Å"partnership† with its customers. What do you think of this vision statement? There are two main downsides to shopping at IKEA: quality, service and missing customization. Since IKEA uses also low-quality material in order to set a low price, it often happens that the furniture only lasts for a few years and that especially while moving flats products can easily break. Secondly, the lack of service when it comes to home delivery or construction f the furniture purchased, is a downside as well. Customer need a big car, be able to understand the construction manual as well as having all the tools at home. Also, IKEA stores are often a little further outside the city so customer need to be willing to drive maybe one hour to get to the store. Although customers know that this is the concept of IKEA they might nevertheless feel overstrained to build up the furniture or do not po ssess cars big enough to bring their purchased items home. Last but not least, the product range nearly allows no personalization or customization. IKEA products are for the mass market and therefore are not able to fulfill everybody’s wished especially not for richer people who look for luxury or more unique goods. In IKEA’s mission statement they explain how they want to be partners with their customers. IKEA’s mission is to create a better everyday life by offering beautiful and durable furniture at low prices so that also people with smaller wallets are able to improve their homes. IKEA’s part in this partnership is to finding simple solutions, scrimping and saving in every direction – except when it comes to ideas. Also, their designers work with manufacturers to find smart ways to make furniture using existing production processes. Then their buyers look all over the world to find the best suppliers with the most suitable raw materials. After that, they buy in a bulk so that they get the best deals and the customers the best prices. The customer’s part now is to go to the store, pick out the furniture and then pick it up at the self-service warehouse. After that they have to get them home themselves and assemble them on their own. Since this service is not done by IKEA, they do not charge for it and the logical consequence is that IKEA and customer save money together. We think that the mission statement fits perfectly to IKEA’s core concept and core competency. If customers want to pay a low price for more or less quality and fashionable furniture they must be willing to do something for this in exchange. In this case they have to bring their products home and assemble them themselves. The success of IKEA shows that many people are willing to do that in order to pay less than at other furniture retailers. The fact that IKEA plans to have fifty stores in operation in the USA by 2013 is an indication of how optimistic the company is about the viability of its value proposition in this country. Do you think IKEA is being overly optimistic in its growth plans? How would you improve IKEA’s value proposition to make it even more attractive to American consumers? In our opinion this was not an overly optimistic goal. The past growing trend indicated that there was a high potential in the US furniture market. Since IKEA does not only have monster stores and great prices, it also created a niche. Furthermore, they analyzed two core problems in the US market and made adjustments: Firstly, they realized that Americans are very likely to stick with their furniture and home decoration for many years and more seeking for a lifetime product instead of something cheap that might only last for a few years. In order to convince Americans to change this habit and be more open for changing furniture more often, they started publishing commercials that were making fun of the American’s unwillingness to part with their furniture. These commercials were quite successful and maybe also lead to the increasing number of customers. Secondly, they saw that Scandinavian design was something for a small niche market and furthermore that only offering the same products that they had in Europe would not be successful. Consequently they made adjustments to the product range (e. g. bigger glasses) in order to meet the American’s expectations. These changes are important for creating a value proposition and can always be continued. By asking customers for feedback and also what changes they would like to see that are made they can extend their value preposition and reach more customers. These analyses and preparation were needed to set food in the US market. Since nowadays IKEA has 49 stores in the US (source: IKEA, â€Å"Welcome Inside†, 2011) they are very close to reaching their goal and also the USA is the second top selling country after Germany (11%). When it comes to improvements, IKEA could consider to offer furniture delivery and assembly service (the customer would have to pay for that service) to satisfy busy consumers or people that are unable to do the construction themselves. Furthermore, they could extend their product range with products that have a higher quality and therefore longer durability to satisfy quality-conscious consumer segments. To achieve the kind of growth IKEA is hoping for, should the company change its product strategy? If so, in what way(s)? What about its product range — are there limitations to the matrix approach? Should the company expand its product lineup to include a greater number of styles and price points? In what other ways should the company consider changing its product lineup? They should only change their product range when it comes to making adjustments in order to accommodate to American habits and standards. For example, to offer products that are bigger in size to fit in the American Homes. So far there are of course limitations to the matrix approach because it only offers three kinds of prices and four different styles and no â€Å"in-between-products† are possible. Nevertheless, in our opinion they should not change that because if they offer a greater number of prices and styles they will compete stronger with the high-end and low-end competitors. Although IKEA has reasonable prices they cannot and should not compete with low-end retailers such as Walmart, etc. because the margins would become lower. Also they do not have the service in order to compete with high-end stores. Therefore they should also stick with their four styles and not overwhelm the customers with all kinds of sub-styles etc. like those companies do. They state themselves that it is part of their philosophy not to have everything nor extreme or over-decorated items, but they have what helps to build a good home for a nice living. Nevertheless they offer many home products next to furniture, such as dinnerware, lamps, decoration, etc. Consequently shoppers can find everything they need in order to prepare a cozy home. All in all, we think IKEA should stick to their mission but obviously it makes sense to adjust a few features and details in order to appeal to American customers. The numbers these days show that IKEA was right to stick to their concept and therefore they achieved the growth they wanted. If you had to predict, what do you think IKEA’s value proposition and product lineup will look like in ten years? We believe that the value preposition and product line up will not undergo extreme changes. Since IKEA has a successful product strategy they do not need to change their core competency or create other competitive advantages. Obviously, in the upcoming years there will be new trends that IKEA has to implement in their product range and they also have to face the growing e-commerce market. This is why IKEA should start thinking about also selling their products online. This would also make it easier for customers since the delivery would be done by IKEA. Since this Harvard Case is from 2004 there have been some changes in the last years. In 2012 IKEA launched their first e-commerce site for the Russian market which experience high approval due to its combination of emotion, information and interaction. In this context interaction would mean for example that people can decorate and design their rooms online with a simulator that shows how each IKEA product would fit to different styles or living conditions. Industry observers have suggested that IKEA should open up smaller, satellite stores across the United States ( e. g. in shopping malls, strip malls, etc. By offering a limited range of IKEA products, these â€Å"IKEA Lite† shops would presumably give consumers who do not otherwise have access to a full size IKEA the opportunity to experience the brand. In addition, consumers who do live near a full size IKEA would be able to use these mini outlets to make minor purchases (e. g. purchase a set of mugs as opposed to an entire living room set). Do you agree with this idea? Why or why not? One the one hand it would be a good idea to start up satellite stores in location where access to nearest IKEA Superstore is more than an hour’s driving. A research into the areas demographics and spending habits could serve as an indicator whether a satellite store would be successful in the long term or not. Opening new IKEA satellite stores in smaller towns would also lead to higher brand awareness. This could serve as a way to advertize their global presence. Furthermore, an IKEA satellite store could carry smaller items which do not require much of the floor/ storage space but should include the virtual display and its detailed information so as to promote the IKEA brand. The smaller products could be displayed in a showcasing fashion to appeal the buyers. In addition they could show in smaller stores how the items there could be combined with bigger products (such as furniture) in order to inspire people and make them drive to the bigger stores to purchase the products. On the other hand, the unique shopping experience that usually is created in the big stores due to the carefully designed store-layouts, the Swedish’ restaurants and child care center would get lost. Customers who went for the first time to IKEA into a satellite store would get a complete different brand image than someone who goes to the flagship stores. Therefore IKEA’s unique points-of-difference would be lost. Furthermore, there is the threat that people would no longer connect IKEA with furniture but only with small home decoration products. This could lead to a decrease of sale in the bigger stores. Summarizing, we would therefore say that in order to install satellite stores there must be detailed analyses how big the demand would be and which customers would be likely to visit these stores – if they are familiar with the IKEA concept or if they are â€Å"newbies†. [ 1 ]. Cf. : http://www. e-commercefacts. com/news/2012/06/ikea-e-commerce-video/index. xml, seen on the 25. 11. 2012